NME Reader Profile
Looking at the reader profile for NME magazine the majority of readers are male and are between the ages of 20 - 28 ( the average age is 24). Also a majority of them are working full-time and they spend a lot of money on clothes and the latest electronic gadgets. They also tend to like to be well informed about the latest news and gossip. Since they spend a lot of money they will probably's be in the middle class social standing.
This information leads me to analyse the psychographic profiling of the target audience of this genre of music magazine. Applying the personality traits of using the internet, gaming, buying new drinks and spending a lot of money on clothes and preferring alternative music it could be argued that target audience are a subtle blend between the following tribes;
From viewing these mini documentaries there is a lot of emphasis on hairstyle, fashion and outlook on life. There to successfully appeal to all 3 tribes i would need to find some common denominators such as;
- Hairstyles - They all tend to focus on their hair and boys would have long hair.
- Clothes - They all take pride in what they wear and will not not go out if they look scruffy.
- Music - They all like listening to rock music or music around the rock genre such as: emo, indie, metal etc.
This is a picture of my own reader profile for Kerrang magazine.
I have included in it the type of clothes people who like the
magazine wear, the type of music they listen to and other
images that show that type of person such as shoes, games
and a regular use of the internet.
Looking at the reader profile for NME magazine the majority of readers are male and are between the ages of 20 - 28 ( the average age is 24). Also a majority of them are working full-time and they spend a lot of money on clothes and the latest electronic gadgets. They also tend to like to be well informed about the latest news and gossip. Since they spend a lot of money they will probably's be in the middle class social standing.
This information leads me to analyse the psychographic profiling of the target audience of this genre of music magazine. Applying the personality traits of using the internet, gaming, buying new drinks and spending a lot of money on clothes and preferring alternative music it could be argued that target audience are a subtle blend between the following tribes;
From viewing these mini documentaries there is a lot of emphasis on hairstyle, fashion and outlook on life. There to successfully appeal to all 3 tribes i would need to find some common denominators such as;
- Hairstyles - They all tend to focus on their hair and boys would have long hair.
- Clothes - They all take pride in what they wear and will not not go out if they look scruffy.
- Music - They all like listening to rock music or music around the rock genre such as: emo, indie, metal etc.
This is a picture of my own reader profile for Kerrang magazine.
I have included in it the type of clothes people who like the
magazine wear, the type of music they listen to and other
images that show that type of person such as shoes, games
and a regular use of the internet.
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